HARMONY HUES I
PROJECT TYPE
Branding & Identity
Logo Design
Poster Design
Package Design
Social Media
TOOLS USED
Adobe Illustrator
Adobe Photoshop
Pro Create
Harmony Hues is a brand I created that leverages the power of makeup as a form of self-expression and storytelling. With a focus on sustainability, inclusivity, and confidence, the brand empowers individuals to embrace their uniqueness and celebrate diversity. For this project, I developed the complete branding and identity, alongside poster design, packaging, and social media assets, all aimed at encouraging authentic self-expression and making a lasting, positive impact.
INTRODUCTION I
Harmony Hues is an organization that harnesses the power of makeup as a medium for visual storytelling and self-expression. We aim to provide individuals with a transformative makeup experience that allows them to bring their visions to life and communicate their stories through artistic looks. Harmony Hues seeks to inspire individuals to explore their creativity, break boundaries, and express their unique narratives by offering innovative makeup products, instructional workshops, and a supportive community.
BRANDING & IDENTITY I
COLOR PALETTE
PRIMARY COLORS
#49C5E2
#EEC5FF
#D397B5
SECONDARY COLORS
#030203
#5C5CC6
#B3C5D2
TYPOGRAPHY
PRIMARY TYPEFACE
SECONDARY TYPEFACE
LOGO DESIGN I
Vertical Orientation LOGO on White
Horizontal Orientation LOGO on White
Vertical Orientation LOGO on White
Horizontal Orientation LOGO on White
LOGOS in Color
POSTERS I
PACKAGE DESIGN I
SOCIAL MEDIA I
